Terms of Use

What this site is

A description of our work, and a place to read what we publish. Nothing on it is an offer, a contract, or professional advice on which you should act without talking to us. Engagements are governed by a separate written agreement, and only that agreement.

Our analysis, briefings, and publications describe patterns we observe in markets. They are not guarantees of outcome, and they are not investment, legal, or financial advice.

Our material

The content of this site — text, analysis, methodology, instruments, images, and design — belongs to Original Minds Oy or is used with permission. Original Minds® is a registered trademark. Relevance Gap™, Relevance Diagnosis™, Positioning Strength™, Brand Identity Fit™, Proposition Fit™, and Execution Strength™ are trademarks of Original Minds Oy.

You may read, quote briefly with attribution, and share links. You may not republish substantial parts, sell it, or use it to train a machine learning model without our written permission.

Your material

If you send us something — an enquiry, a document, a question — you keep whatever rights you had in it. You are telling us you are entitled to send it. We handle personal data as described in our Privacy Policy.

Availability

We try to keep the site up and accurate. We do not promise that it will always be available, or that everything on it is current. Published material reflects what we understood at the time of writing.

Links out

Where we link to other sites, we are pointing at something worth reading. We do not control those sites and are not responsible for them.

Liability

To the extent the law allows, Original Minds Oy is not liable for loss arising from use of this site or reliance on its content. Nothing here limits liability that cannot lawfully be limited.

Governing law

These terms are governed by Finnish law. Disputes go to the courts of Helsinki, unless mandatory consumer law provides otherwise.

Changes

We may update these terms. The date at the top tells you when we last did.

Questions: hello@originalminds.co