The Brand Intelligence Company for the AI Age.
Original Minds is a brand intelligence company on a mission to help brands become the most relevant choice in their category.
Founded on 20+ years in brand strategy, research, innovation, and marketing, we combine cultural foresight, market intelligence, and AI-powered execution.
Our always-on system detects signals and shifts, turns them into strategic direction, and powers execution through BrandOS™ — giving companies a faster path to ideas, marketing, content, innovation, and growth.
We’re building the world’s leading platform for brand relevance.
What We Do
We built Original Minds Intelligence™, a continuous brand relevance engine. It works in four connected layers:
Intelligence: What’s Changing
We scan the world, culture, market, and customer — detecting emerging relevance shifts with speed. Clients access our Intelligence Portal for always-on signals, trends, and plays.
Insight: Why It Matters
We translate signals into deeper meaning, strategic patterns, and opportunity spaces. We deliver Brand Pulse™ reports and ideas for how to adapt and align to close The Relevance Gap™
Strategy: What to Do
We turn intelligence into clarity — defining the moves that strengthen your brand’s relevance and choice power. We deliver robust briefings and playbooks for C-level brand, marketing, and innovation leaders.
Action: Brand Expression at Speed and Scale (BrandOS)
We plug everything into BrandOS™, your AI-enabled brand operating system. It executes strategy across content, storytelling, marketing, innovation, and experience — at a pace no traditional team or agency can match.
Founding story
Original Minds was created by Tobias Dahlberg, a strategist and entrepreneur with 25 years of experience building and reinventing brands across the Nordics, Europe, and the US.
Having worked with both global icons (Coca-Cola, Nike, The Home Depot, etc.), regional and national category kinds, as hundreds of challenger brands, Tobias consistently found himself returning to the same insight:
The most existential problem facing brands and companies is to answer the question “Why Should They Choose You?” in a way that makes them the most relevant choice to their most ideal customers.
The brands that win are those that successfully and continually connect signals with sense-making, strategy, and operating systems that deliver value at both scale at speed.
In today’s world, brands need to become operating systems that C-level executives integrate into the whole business to signal its relevance not just through communication, but also through products, services, environments, and people.
We are building Original Minds to be the company delivers that connection at scale.
