Talk™ by Original Minds holds in-depth conversations with your customers, by voice or text, many at once. We then interpret what we hear for your brand and your business.
You said you want to see what you’re paying for. What does that give you?
That I’m not being taken for a fool. I like to know I chose well.
“I couldn’t see what I was paying extra for.”
And the pharmacist. How much did her word count?
The promise doesn’t reach the shelf. The pharmacist decides it there.
Your customers know why they choose you, or someone else. Talk™ asks them properly, in real conversations, many at once, and Original Minds turns what they say into what it means for your brand.
Real, moderated conversations, not surveys. Multiple interviews running side-by-side.
From your question to our read, without a traditional research project.
Everything we hear is read against your brand to help you make smarter decisions.
Each study builds on what we already know about your customers, so you never start from zero.
Most research tools give you findings. We tell you what they mean for your brand.
AI holds the conversations. Expert analysts and strategists at Original Minds read them and stand behind the conclusion.
Marlow is chosen at home and lost at the shelf, where nothing on the pack shows what the higher price buys.
Evidence · “I couldn’t see what I was paying extra for.” · 0:43
Put one thing she can check on the front of the pack.
Voice · English · 1 min 30 · AI interviewer
You get a short report and a readout with experts from Original Minds.
Talk™ interviews the way a good researcher does. It keeps your question in mind, listens to each answer, and asks the next thing that matters: what happened, why it mattered, what it gave them. It never leads, never names a brand, and never sells.
Every conversation follows the same path, through what people want, how they want it to go, why it matters to them and who they want to be. So 40 conversations add up to one clear picture, not 40 different chats.
Surveys that count.
Talk™ explains why people choose, not how many do. When you need to size a market or track a share, keep the survey.
Watching people in their homes or stores.
Talk™ hears how people describe what they do. It doesn’t observe them doing it.
What they’re trying to achieve, how they want it to go, why it matters to them, and who they want to be, for the segment you want to win.
A customer picture in their words: the outcomes that matter most, what to make easy, the reasons underneath, and what that means for your brand.
Why people chose you, someone else, or nothing: what set it off, what they compared, what almost stopped them.
The moments you win and lose, and what to change at each.
The thing you can’t explain yet: a drop, a claim that isn’t landing, a new idea.
What’s really going on, with the evidence, and what to do next.
How it changes over time.
Each study builds on the last, and changes show up as they happen.
A clear picture of one group or segment of customers: what matters, why, in their words.
Where groups differ: what one kind of customer wants that another doesn’t.
Markets or segments side by side, or repeat later and see what moved.
Every study ends with a short report and a readout with experts from Original Minds.
On its own, inside a Relevance Diagnosis, or included in membership.
Talk™ was built by strategists who spent twenty years helping brands decide, and too much of that time waiting: weeks for research, piles of charts, and still no answer to why customers choose. Good qualitative research had the answers, but it was slow and costly. We built the tool we always wanted. The conversations are only the start. What matters is reading them well and turning them into clearer brand and business decisions, which is why Talk™ is part of a larger system at Original Minds, where every conversation adds to a living understanding of your customers.
Founding pilots open now.
Do people know they’re talking to AI?
Yes. Always, before they start.
What about privacy?
People choose text or voice. We don’t ask for names, quotes never carry anything that identifies anyone, and voice recordings are deleted after 30 days.
Can it tell us how big our market is?
No. Conversations explain why people choose. They don’t count how many.