Consulting
High-impact advisory and consulting for brands that want to lead.
Together with a global collective of individuals, consultancies, and agencies, we are able to cater to a broad range of needs and locations.
From early-stage challengers to multinational leaders, his advisory work has shaped hundreds of brands across the Nordics, Europe, and North America.
We now offer a limited number of consulting engagements each year — tightly focused, strategically deep, and built to accelerate relevance and growth.
Insights & Strategic Foresight
Rigorous, clarity-creating research that helps organizations understand where value is shifting.
Category and competitive analysis
Consumer insight development
Cultural trend mapping
Relevance Gap™ assessment
Market opportunity identification
Brand Strategy
Building brands people choose — with precision, focus, and long-term strategic leverage.
Positioning & differentiation
Brand narrative & messaging frameworks
Brand architecture
Strategic storytelling
Relevance Strategy & brand–consumer fit
Brand-Driven Innovation
Creating future-ready products, services, and experiences that expand your relevance and revenue.
(Tobias has led the development of 400+ offerings across multiple industries.)
New product/service concepts
Value proposition design
Category creation strategy
Experience design
Strategic workshops and sprints
Brand Culture & Change
Turning strategy into everyday behavior — inside and outside the organization.
Internal brand alignment
Culture and values activation
Team brand education
Customer experience frameworks
Brand behavior systems
AI Integration for Brand & Marketing
Building modern, AI-powered operating systems that multiply creative, strategic, and operational performance.
BrandOS™ setup and implementation
AI-enabled content and campaign systems
Marketing automation & workflow design
AI governance, guidelines, and training
Applied AI for insight, innovation, and execution
How It Works
We only take on a small number of advisory projects each year to ensure depth, focus, and meaningful outcomes. Engagements typically fall into one of three formats:
Advisory Partner (Monthly)
Project Engagements
Workshops & Speaking
Our ideal clients are:
Challenger brands aiming to redefine their category
Established brands facing cultural, competitive, or customer relevance gaps
Founders building future-focused brand platforms
Marketing leaders who want a strategic unfair advantage
Companies transforming their brand, culture, or innovation pipeline
