Consulting
High-impact advisory and consulting for brands that want to lead.
Original Minds is first and foremost a Brand Intelligence Company — but some brands need more than intelligence.
They need a strategist who has done the work, built the brands, led the transformations, and helped created new products, services, and categories.
For close to 20 years, Tobias Dahlberg has helped global brands reinvent themselves, launch new offerings, enter new markets, and become the most relevant choice in their category.
Together with a global collective of individuals, consultancies, and agencies, we are able to cater to a broad range of needs and locations.
From early-stage challengers to multinational leaders, his advisory work has shaped hundreds of brands across the Nordics, Europe, and North America.
We now offer a limited number of consulting engagements each year — tightly focused, strategically deep, and built to accelerate relevance and growth.
Insights & Strategic Foresight
Rigorous, clarity-creating research that helps organizations understand where value is shifting.
Category and competitive analysis
Consumer insight development
Cultural trend mapping
Relevance Gap™ assessment
Market opportunity identification
Brand Strategy
Building brands people choose — with precision, focus, and long-term strategic leverage.
Positioning & differentiation
Brand narrative & messaging frameworks
Brand architecture
Strategic storytelling
Relevance Strategy & brand–consumer fit
Brand-Driven Innovation
Creating future-ready products, services, and experiences that expand your relevance and revenue.
(Tobias has led the development of 400+ offerings across multiple industries.)
New product/service concepts
Value proposition design
Category creation strategy
Experience design
Strategic workshops and sprints
Brand Culture & Change
Turning strategy into everyday behavior — inside and outside the organization.
Internal brand alignment
Culture and values activation
Team brand education
Customer experience frameworks
Brand behavior systems
AI Integration for Brand & Marketing
Building modern, AI-powered operating systems that multiply creative, strategic, and operational performance.
BrandOS™ setup and implementation
AI-enabled content and campaign systems
Marketing automation & workflow design
AI governance, guidelines, and training
Applied AI for insight, innovation, and execution
How It Works
We only take on a small number of advisory projects each year to ensure depth, focus, and meaningful outcomes. Engagements typically fall into one of three formats:
Advisory Partner (Monthly)
Project Engagements
Workshops & Speaking
Our ideal clients are:
Challenger brands aiming to redefine their category
Established brands facing cultural, competitive, or customer relevance gaps
Founders building future-focused brand platforms
Marketing leaders who want a strategic unfair advantage
Companies transforming their brand, culture, or innovation pipeline
