The Brief

Unfiltered insights, ideas, and provocations on marketing, business, and the creative industries.

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Is The Lone Hustler Dying?

For decades, we romanticized the solo founder. The lone creative. The scrappy outsider, carving a path no one else could see. We applauded the hustle, the late nights, the bootstrapped

Time’s Up. Why The Billable Hour Is Dead.

The old agency model—charging clients for every minute spent—is officially out of sync with today’s fast-paced, tech-driven world. Selling time might have made sense in the past (I actually never

Collaboration Is Alchemy

Step into any creative space—a studio, a boardroom, a kitchen, a workshop—and you’ll sense it: the charge in the air when minds meet, ideas spark, and something entirely new begins

Reinvent Your Agency Before It’s Too Late

  If you’re not reinventing your agency or professional service firm this year, it might soon be too late. And at the same time, this is a golden opportunity to

The Agency Model That Actually Scales

https://www.youtube.com/watch?v=WhMAN51TGH0 If there is one regret I have about how I built my brand agency and the three other agencies in my mini-empire, it would be the following. I did

The Real Cost Of Not Hiring Experts

If you run a creative agency, business consultancy, or any other kind of professional service firm, you know the feeling:A big opportunity or thorny problem lands on your desk. Maybe

Positioning Professional Services

Positioning is dead! Long love positioning! Well, despite what some people are shouting, positioning will never die. It cannot. Because people will always want to know why they should choose

The Hidden Cost Of “Yes”.

How Agencies And Consultancies Lose Money By Trying To Please Everyone. The conventional model that agencies and consultancies use to build key business relationships is built on goodwill. And unfortunately,

Are You Running A Business, Or A Circus?

Picture this: you’re standing center stage, the spotlight glaring down on you. In one hand, you’re juggling flaming torches; in the other, you’re balancing on a wobbling tightrope. Somewhere in

Why Your Service Firm Is No Longer Growing

Ever feel like your professional service firm is a hamster wheel? You’re running faster and faster, but not really getting anywhere? Don’t worry, you’re not alone. Most firms hit a

The Only Strategy

“Why should they choose you”? This question has more or less defined my career as a strategist for almost the past two decades. Needless to say, I am fascinated by

Are You Selling To The Wrong Customers?

As I am writing this, I just got back from a client meeting after having done a proper analysis of their business. A couple of big issues stood out. I’ve

Welcome To The Jungle

“You know where you are? You’re in the jungle baby You’re gonna die” (Guns N’ Roses) The alarm blares at 6 AM, jolting you from a restless sleep. Another day

The Geometry Of Growth

It’s the start of a new year, and we’re all fired up to grow our businesses. As the CEO or fearless leader of your company, I’m betting your brain is

Simplify To Scale

Simplicity is the key to building and scaling a profitable business. Here is HOW to do it.

Is Nike Running Out Of Air?

Is Nike Running Out Of Air?

Nike has been struggling recently, and it just ousted its CEO. In the latest episode of The Original Minds Podcast Tobias Dahlberg and Russell Raath discuss Nike’s current challenges, including

The Money Equation

Study the secret equation that explain your results to grow exponentially.

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