GROWTH COMPANIES
The Next Wave Of Strategic Intelligence and growth advisory.
Traditional research was built for a slower world.
Static studies, delayed insight, and fragmented perspectives struggle to keep pace with how choice actually evolves.
Original Minds® operates a new model of strategic intelligence — combining AI-powered signal detection with senior strategic interpretation and advisory to accelerate growth.
The result is faster, deeper, and more decision-ready intelligence that helps leader and their teams see where choice is shifting, where relevance is drifting, and what must change now — not six months from now.
LAYER 1: INTELLIGENCE
What is true, what is changing, and what does it mean?
The environment before the strategy. Forces before position. We answer three questions most leadership teams are guessing at:
01 — What forces are shaping and shifting customer choice?
02 — Where are the gaps, and what are they costing us?
03 — Where does untapped opportunity exist?
LAYER 2: STRATEGY
What specific choices do we make to win more choice?
Not a plan. A set of integrated, committed decisions about where to compete and how to win — grounded in the intelligence, not in assumptions.
04 — Where will we compete — and where will we not?
05 — Why will customers choose us over the alternatives?
06 — What must change for us to win more choice?
LAYER 3: GROWTH
How will we grow choice — and compound it over time?
The measurable theory. The system. The acceleration. This is where strategy becomes a numbers-driven engine rather than a document.
07 — What is our measurable theory of growth?
08 — What is the system that will drive and compound growth?
09 — How will we accelerate and measure growth over a defined period?
THREE CONNECTED LAYERS FOR INSIGHTS-BASED, NUMBERS-DRIVEN GROWTH.
Most growth strategies are built backwards — from targets and budgets, not from how customers actually decide.
Original Minds works from the other direction: nine questions, three layers, one continuous system that moves from diagnosis to strategic clarity to compounding growth.
START HERE
FOUNDATIONAL INTELLIGENCE BRIEF
Understand how choice works in your category — and how to win more of it. Delivered in 30 days.
The entry project. A complete demand-side diagnosis — Relevance Gap™ score, ICP profiles, Five Forces analysis, competitive positioning, and strategic implications. Delivered in 30 days. This is what proves the methodology and creates the foundation everything else builds on. Without this, you’re guessing.
WHAT YOU GET
• A clear diagnosis of why growth is stalling or drifting
• Weak and strong signals, trends – Five Forces of Choice.
• Identification of your Relevance Score™ and Relevance Gap™
• Insight into who drives choice — and why
• A map of where choice is shifting in your category
• Strategic implications for brand, growth, and direction
PROJECT
CHOICE-LED STRATEGY
Where to play. How to win. Built from evidence, not instinct.
This produces a decision, not a document — a set of specific, committed choices about where your company will compete and why customers will choose you over every available alternative.
We work through the questions most leadership teams avoid: which categories and segments are genuinely worth winning, where current positioning is too broad or pointed at the wrong target, and what a sharper, more differentiated proposition actually looks like.
For companies at an inflection point — repositioning, entering a new category, preparing for a funding round — this is the work that makes every subsequent decision faster and more defensible.
WHAT YOU GET
- Where to Play decisions across categories, segments, and ICP definition.
- How to Win clarity — positioning, value proposition, and differentiation.
- Strategic narrative.
- Implementation priorities.
PROJECTS
GROWTH SYSTEM
A numbers-driven thesis and model for growth. And the engine that compounds it.
We start with the Growth Thesis: a measurable, falsifiable theory of where your growth will come from, which levers will move it, and what the commercial consequence is. Not a target — a theory specific enough to be tested and connected directly to revenue outcomes.
Then we design the Growth Engine: the system that converts customer choice into penetration, retention, and pricing power — continuously, at scale. The result is growth that runs rather than growth that stalls.
EXAMPLES OF STRATEGIC PROJECTS WE DELIVER
- Growth Thesis across three scenarios.
- Money Equation™ with lever identification.
- Growth Engine design.
- Implementation roadmap.
- Quarterly scorecard.
ONGOING PARTNERSHIP
THE CONTINUOUS SYSTEM
Always-on Radar and Strategic Partnership Subscription.
The Radar monitors all Five Forces of Choice continuously — synthesised into a monthly brief that tells you what’s changing and what it means for your position.
The Strategic Partnership translates that intelligence into action. Each quarter we review your Growth Thesis against current market reality and produce specific recommendations for the next 90 days. Over time this creates what no project can: an accumulating record of what worked, calibrated to your specific business, compounding in value the longer it runs.
The result is a leadership team that sees what’s coming, makes faster decisions, and builds a growth record that’s independently evidenced rather than internally asserted.
WHAT YOU GET
- Monthly category intelligence brief. Relevance Gap™ drift tracking.
- Quarterly strategic review.
- Growth Thesis plan-vs-actual tracking.
- Quarterly growth lever recommendations.
- Annual strategy stress-test.
PROJECTS
STRATEGIC INTERVENTIONS
When deeper interventions are required, or you have a specific project outcome in one.
Our strategic intelligence system, analysts and senior advisors help leaders, from CMO’s, CEO’s, and other commercial leaders with focused, high-impact projects designed to resolve specific strategic questions — from growth strategy to brand positioning, innovation, and marketing.
EXAMPLES OF STRATEGIC PROJECTS WE DELIVER
- Brand & Positioning Strategy
- Growth Strategy
- Segmentation
- Bespoke Trend & Insights Reports
- Testing of Branding, Marketing, Campaigns, Content
- Innovation & Portfolio Direction
- Marketing & Communication Strategy
- Go-to-Market & Growth Architecture
- Strategic Audits & Diagnostics
NEXT STEPS
Which of the nine questions can you answer with confidence right now — and which ones are you guessing at? That’s where we start.