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Is The Lone Hustler Dying?
For decades, we romanticized the solo founder. The lone creative. The scrappy outsider, carving a path no one else could
American Eagle, Sydney Sweeney, And The ROI Of Noise
You cannot ignore it. It broke the internet. Gotta give it to them in that respect. But are the effects
Time’s Up. Why The Billable Hour Is Dead.
The old agency model—charging clients for every minute spent—is officially out of sync with today’s fast-paced, tech-driven world. Selling time
An Uncomfortable Truth About Nearly All Advertising
For the past couple weeks our feeds have been filled with Cannes—news, bragulations, the AI debate and a handful of
Positioning Professional Services
Positioning is dead! Long love positioning! Well, despite what some people are shouting, positioning will never die. It cannot. Because
The Unsustainable State of Brand Consulting
Brand consulting became hot. But the industry is trembling and only few independent consultant keep their head above water.
