OFFERING
The Next Wave Of Strategic Intelligence.
Traditional research was built for a slower world.
Static studies, delayed insight, and fragmented perspectives struggle to keep pace with how choice actually evolves.
Original Minds® operates a new model of strategic intelligence — combining AI-powered signal detection with senior strategic interpretation.
The result is faster, deeper, and more decision-ready intelligence that helps leader and their teams see where choice is shifting, where relevance is drifting, and what must change now — not six months from now.
STRATEGIC CHOICE DIAGNOSIS
CHOICE DIAGNOSIS™
Understand how choice works in your category — and how to win it.
Choice Diagnosis™ is a strategic deep dive into how customers choose in your category — revealing the value drivers, motivations, and competitive forces that determine who wins choice, and why.
It reframes growth as a choice problem, not a marketing problem. By decoding customer motivation, competitive meaning, and external forces, it reveals where relevance is leaking — and what leadership must address now.
WHAT YOU GET
• A clear diagnosis of why growth is stalling
• Identification of your Relevance Gap™
• Insight into who drives choice — and why
• A map of where choice is shifting in your category
• Strategic implications for brand, growth, and direction
ONGOING PARTNERSHIP
STRATEGIC INTELLIGENCE SUBSCRIPTION
Always-on strategic intelligence and senior advisory to help leadership teams win choice — before growth is at risk.
A subscription-based strategic intelligence service for decision-makers and leadership teams. We continuously track how choice evolves in your category and provide senior-level interpretation to guide brand, growth, and investment decisions in real time.
Using AI-powered signal intelligence and human strategic interpretation, we continuously decode how value, relevance, and choice are shifting across culture, categories, consumers, and competitors.
This replaces fragmented research, reactive trend reports, and disconnected agency opinions with a single, decision-grade intelligence layer.
Beyond reporting, we act as an always-on decision layer — helping teams validate strategy, de-risk launches, align agencies, and make clearer bets in uncertain markets.
The result: fewer wrong decisions, stronger relevance, and growth driven by being chosen — more often, by more people, at higher value.
PROJECTS
STRATEGIC PROJECTS
When deeper interventions are required, or you have a specific project outcome in one.
Our strategic intelligence system, analysts and senior advisors help leaders, from CMO’s, CEO’s, and other commercial leaders with focused, high-impact projects designed to resolve specific strategic questions — from growth strategy to brand positioning, innovation, and marketing.
EXAMPLES OF STRATEGIC PROJECTS WE DELIVER
- Brand & Positioning Strategy
- Growth Strategy
- Segmentation
- Bespoke Trend & Insights Reports
- Testing of Branding, Marketing, Campaigns, Content
- Innovation & Portfolio Direction
- Marketing & Communication Strategy
- Go-to-Market & Growth Architecture
- Strategic Audits & Diagnostics
PROJECT
GROWTH OPPORTUNITY DIAGNOSIS™
Pressure-testing your positioning, value proposition and execution against how the market actually chooses, and how to drive revenue and valuation growth.
Growth Opportunity Diagnosis™ is a fast, senior-level assessment of whether your value proposition, positioning, and narrative are truly aligned with customer choice today — and resilient enough for what’s coming next.
This is a numbers-first, choice-led diagnostic that shows where growth is leaking—and where the biggest upside sits. We map the demand-side constraints blocking penetration, retention/frequency, and pricing power, then translate them into a clear, board-ready growth direction: what to prioritize, what to stop scaling, and what must change for growth to become predictable (and defensible in diligence).
We evaluate how clearly your proposition travels across your website, pitch decks, and sales narrative, and where relevance or credibility quietly breaks down.
